Experience and Business Impact

Product Designer II

Apr 2020 - SEP 2024

As the Lead Designer for the Creatives Platform and Data Management, I managed key projects such as Config Server, Sponsored Row Creative, Immersive Banner, Creative Preview Gallery, and Audience Insights Data Portal.

Business Impact:

• Reduced blank impressions by 30% and increased total impressions by 15%

• Generated $5m in North America and $11m globally for Sponsored Row Creative; $30m in 2024 for Immersive Banner Creative.

• Reduced Audience Insights pre-campaign report preparation from 7 days to 3 hours.

UX Design Strategist

Jan 2020 - Apr 2022

Managed a small team of UX/UI designers, researchers, and copywriter for the Pro and Local Pro areas. Directed projects such as Buy Again, Online Tool Rental, and Local Pro App.

Business Impact:

• Improved conversion rate by 6.3% for Online Tool Rental.

• Boosted conversion rate by 5.2% for Buy Again.

• Raised Local Pro App rating from 2 stars to 4.8 stars.

Graphic Designer

Jul 2017 - Sep 2019

Managed the graphic design department, handling all design needs and rebranding the company logo and website.

Business Impact:

• Created marketing materials for over 1,000 independent small business owners to boost sales and attract clients.